Off to the races!
the TRIFECTA GALA
Kentucky Derby 2024
TEAM
Agency: Mirrored Media
Creative Director: Jarrett Lantz
Experiential Designer: Carter Shults
NIGHT OF THE ROSES
The Trifecta Gala, held at the Kentucky Derby in 2024 on the eve of the race’s 150th anniversary, honored the significant contributions of African Americans to Derby history. With performances by Bruno Mars, the event paid tribute to the rich legacy of African American involvement, blending reverence for the past with a vision for the future.











